_ Janio no danio _

/ Danio, a product from the Dannon Yogurt Company, was the most important launch made by them in the last 10 years. A yogurt designed to kill hunger in a tasteful and healthy way like no other. But Dannon was hungry for more and decided to compete against other on-the-go snacks. To succeed in a highly aggressive category, we had to bet on a language never explored by a yogurt brand: storytelling. Janio Nodanio was the star of a 100% digital campaign. /