_ Kero coco kids _
/ Despite being the #1 coconut water brand in Brazil, Kero Coco doesn't have the same success among kids. Why? Because other brands invest in different flavors, superhero licensing and sugar-free formulas that are more appealing to parents. To change that scenario, Kero Coco developed new coconut water with no added sugar and reached out to us to create the whole campaign from scratch. After designing the Kero Coco Kids brand, we came up with the idea that illustrated not only the campaign but the product itself: the coconut funny faces. Each pack comes with two coconut funny faces, one in the front and one in the back. They are fun, collectible and bring kids together. ;) /