_ Not for special ones _
/ To compete against premium chocolate brands, Hershey's launched a new line with exclusive ingredients called Hershey's Special. But the chocolates are considerably cheaper, which means that now premium chocolates are accessible to everyone. So how do you advertise a chocolate bar that is tastefully premium but costs the same as a common one? With a delicious combination of flavor appeal, sarcasm and a non-conventional punchline that mocks the exclusiveness of other brands. /