_ On demand battle _

/ Telecine, a Brazilian cable channel, brings the best movies to audiences before any other channel. Despite that, we had a limited budget to promote two major releases on Telecine's video streaming service: Captain America: Civil War and X-Men: Apocalypse. To make things worse, we could only use social media, a battlefield dominated by other online streaming video brands, like Netflix. To prove that Telecine.ON is really on demand, we recreated the battles from Captain America: Civil War and X-Men: Apocalypse on Facebook with real-time comments, live responses, and other interactions. /