_ The blind test _
/ Kero Coco has a key differential compared to other brands: its taste, which according to Brazilian consumers is the closest taste to fresh coconut water. It's so tasty that some people actually crave for it ( like a desire of eating something delicious). That's why everyone who tries Kero Coco are always going back for another sip. We used these insights and data to create not only Kero Coco's new tagline, but also its new visual identity. Also a definitive coconut water blind test. /